Microeconomics Case Study Paper

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In this thesis, one was supposed to select a company, government agency or any other service outlet and one of its products to study from an economic point of view. Apple Inc was selected for analysis in this research paper because of its recent growth and variety of quality products that have a high demand worldwide. Apple Inc produces and distributes over 35 products and services. For this research, Ipads were selected for analysis among the variety of products manufactured by Apple Inc. Apple Inc has produced a variety of Ipad models. All the models and their features will be analyzed in this research study. Information and financial data concerning Apple Inc will be obtained from articles from sources such as Business Week, Forbes, Wall Street Journal, Marketing Communications, Media-Scope, Advertising Age, web sources, and books. Primary data and information will also be collected from local Apple stores concerning their products sales, demand, supply from their factories, and information about their consumers’ purchasing power.
Apple Inc is an American multinational company that has its headquarters in Cupertino, California. This Multinational Corporation changed its name from Apple Computer Inc in January 9, 2007 in order to capture a wider market by producing a variety of products and services....
The corporation was established on April 1, 1976, and was latter incorporated on January 3, the next year. The introduction of the iPhone marked the start of a new era in Apple Inc since it widened its scope of products and services. Some of Apple’s best-known hardware products include the Mac line of computers, iPhone brand of phones, ipod brand of portable music players, and ipad brand of tablets and E-readers. Other hardware products designed by Apple Inc include Apple Keyboards, Displays, Magic Mousses, Time Capsules, Magic Trackpads, Apple Battery Chargers, AirPort Extreme, and Apple TVs. Apple Inc also offers software and other computer related service solutions. Some of its well-known software includes the OS X operating systems for Apple computers, iOS operating system for its phones and tablets, iTunes media browser, the Safari web browser, the iLife and iWork creativity and production suites, among others. Apple has also developed the iCloud sharing service where its products users can wirelessly store their content and share with other devices automatically. This thesis focuses on ipad brand of tablets and E-readers. The iPad is a brand of computer tablets designed to run an advanced version of the iOS operating system. The release of the first iPad took place on third, April the year 2010. These were the first generation iPads. However, there was discontinuing of production of the first generation iPad on March 2, 2011 when the second generation came into being. The second-generation iPad was an improvement of the first, with higher memory, processing ability and addition of new features. The iPad 2 are still available in the ...Show more

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